Monday, September 17, 2007

New ''1480 ESPN Deportes Radio'' in Dallas Provides Spanish Sports Talk


ESPN recently launched "ESPN Deportes Radio" on KNIT-AM/Dallas and became the second station owned and operated by ESPN in the Dallas-Fort Worth area, joining KESN-FM (103.3 ESPN). 

Disney/ESPN recently launched "ESPN Deportes Radio" on KNIT-AM/Dallas and became the second station owned and operated by ESPN in the Dallas-Fort Worth area, joining KESN-FM (103.3 ESPN). The format will also air on KESN's HD-2 channel. With Dallas, ESPN Deportes Radio now covers 45% of the U.S. Hispanic market, in 12 of the top 25 Hispanic cities.
The format will also air on KESN's HD-2 channel. With Dallas, ESPN Deportes Radio now covers 45% of the U.S. Hispanic market, in 12 of the top 25 Hispanic cities.
President/GM Pete Dits said "We are excited to bring the first-ever all sports Hispanic radio station to Dallas-Fort Worth, with the quality sports fans have come to expect from ESPN. The Hispanic community here is underserved with regard to sports coverage and we feel 1480 AM ESPN Deportes Radio will fill that void and be embraced by area fans."  KNIT the first spanish language station in the United States ever owned by Disney/ESPN.

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