Well since Hispanics do most of the homebuilding and home constructing, why not make them feel happier by reminding them of their youth.
That's the thinking from National Gypsum, a wallboard and drywall company based in Charlotte, NC., who has decided, they no longer need original, boring logos, and stealing one is easier. It also says that they care about their workers.
"El Chapulin Colorado," to the rescue and is the new face of National Gypsum and will appear in all Latino marketing materials across the country’s top Hispanic markets.
“I believe it will be a very successful move for National Gypsum because of the popularity of El Chapulin among Hispanics around the world,” said Alfredo Garza, a marketing director for the company. “I’m glad to see that a company like National Gypsum takes the Hispanic market as seriously as they do.”
El Chapulin Colorado” was the first series to put Mexican television on the international map. Played and written by Roberto Gomez Bolaños “Chespirito.” More than 200 episodes were produced from 1970-1978 and eventually broadcast in nearly every Latin American country, where it captured first-place ratings. Read more.
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