Friday, October 12, 2007

Gringos no Longer Without "Americanized Tacos" in Mexico


You Quiero... Gringo Tacos.. Breaking news, Mexico to reopen Taco Bells. Because original tacos are just not good without the processed meat and the chalupas and melty-melty-melty heart killer tacos. 

Mexicanos can get their hands on the gringo-type tacos this week in Monterrey, Mexico and their are plans open more. 

Company officials say they know they'll have a tough time selling traditional foods, so their new slogan in Mexico is "Taco Bell is something else or "Es otra cosa." Apparently to prevent comparisons with traditional mexican dishes.

"Some of the names have been changed to protect the sacred: the hard-shelled items sold as “tacos” in the U.S. have been renamed “tacostadas.” This made-up word is a play on “tostada,” which for Mexicans is a hard, fried disk of cornmeal that is always served flat, with toppings." - Associated Press.

It's not the first attempt. Back in 1992, Taco Bell's stores failed in Mexico less than two years after opening. Read more.

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