"El tiempo de cambiar de television es ahora," -- Univision today launched a campaign to educate viewers of the new change to HDTV format in 2009 and will be airing thirty-second public service announcements (PSAs) on its broadcast television networks (Univision and TeleFutura), local television stations, radio stations and online site, featuring some of its most popular stars explaining the DTV transition.
They even launched a special web site for viewers to discover that their tv's are no obsolete and will be useless past February 2009.
" I am very proud of the fact that Univision has launched this campaign a full three months before the FCC's schedule, fulfilling our duty to go above and beyond to serve the Hispanic community," said Joe Uva, CEO, Univision Communications Inc. "Our audience puts a great deal of trust in Univision to provide them with timely information regarding events in the nation that affect them, and the DTV transition is something we feel will impact a significant portion of the country's Hispanic community. By addressing viewers' concerns early and often through our education campaign, we are ensuring them that they will be able to continue to rely on Univision as their number one source of information on this subject, as well as other news and information, now and well into the future."
Ok Univision, thanks for the fear tactic, but like when are you going actually launch HDTV programming -- on prime time. And are the Telenovelas from Televisa (Mexico) and Argentina going to be filled with black bars since they are not under the HDTV/DTV deadline?
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