This is real investigative reporting in action...
Advertising Age columnist spent some time watching Spanish-language TV and found out how crappy the programming really is.
"We now have more of nothing to watch. Or rather, there are now more Spanish-language "choices" serving me -- and my people -- with the same crap we are used to: dating contests, gossip and paparazzi shows, court fights, reality TV, wrestling and, of course, lots and lots of T&A. In a nutshell: the exact same things I grew up watching on Mexican TV, now expanded and proudly Made in the USA. (Just for the record, none of this means English-language TV is beaming with fantastic viewing choices, but for what concerns us here I will focus solely on television that targets U.S. Hispanics.) Read more.
Friday, October 12, 2007
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