The Spanish-language edition of the The Dallas Morning News, Al Dia, will grow and expand circulation to Wednesdays and Saturdays by late July.
The increase will double the circulation from 40,000 to close to 120,000 and will kick-start free home-delivery in selected coverage areas on Wednesdays and Saturdays.
"It's a great thing," said Alfredo Carbajal-Madrid, the paper's managing editor, who posted the announcement on the Al Dia web site. " The Hispanic population in North Texas continues to grow. We're responding to the appetite of this population for local news. At the same time, this is a perfect vehicle for advertisers to get to consumers."
The paper will increase coverage of local events and also push internet and online stories including multimedia packages.
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