The Univision Television Network reported its best November Sweep ever with a plus 14% growth in Adult 18-49 viewers and plus 12% growth among Adults 18-34 versus the same period last year. These increases bested FOX, the only other major network to show growth, while ABC, CBS, NBC, and CW all saw declines versus last year.
According to Nielsen Television Index (NTI), Univision once again maintained its position as the 5th largest broadcast network in the United States in primetime among key demographics. In addition, Univision outdelivered ABC, CBS, NBC or FOX on 16 out of 27 nights (or 59%) among Adults 18-34, and 5 out of 27 nights (or 19%) among Adults 18-49. Univision was also the #1 broadcast network in primetime among Adults 18-34 on five nights during the November 2007 Sweep.
"In a time when the other broadcast networks are experiencing significant viewer erosion, it's especially rewarding to see our audience growing so dramatically," said Alina Falcon, Executive Vice President and Operating Manager of the Univision Network. "Our ability to provide viewers with a first run, no repeat primetime lineup 52-weeks a year makes Univision the programming destination of choice for viewers and advertisers alike."
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