Fort Worth-Based Groupo Bimbo Steals Wheaties Concept, Introduces Soccer Bars

Bimbo is introducing a whole new line of products to store shelves in the United States, Bimbo’s Fut Bar is breakfast bars with a futbol (soccer) theme and a nutritional kick. For the next 6 weeks (or until supplies last), boxes of Fut Bar will also contain two collectible DVDs highlighting the America team as well as some of its favorite players.

“Fut Bar has been available in Mexico, but this is the first time they’ve been sold in the U.S.,” said Juan Miguel Esaa, Bimbo USA brand manager. “We’re excited to introduce this healthy breakfast alternative to a whole new generation of Latinos.”

“We can be sure Bimbo fans will like the bars and the soccer DVDs,” said Esaa. “Our decision to team up with professional soccer was easy. Both Bimbo and soccer are symbols of Hispanic culture and we both share a commitment to healthy lifestyles.”